The player takes the role of Mochizuki Tomoya, a guy that lives on his own with only a day job at a convenience store keeping him afloat. While he really likes eroge, he can’t draw, isn’t much of a writer or composer, and doesn’t know much about business. Still, his dream is to get a job at an eroge studio in hopes of creating what he loves, eroge.
Tomoya’s luck takes a turn for the better when he sees a help wanted ad for the local studio Flower, and after a meeting with the company president (who to his surprise looks like an elementary school kid), manages to get a job as administrator of the company’s website. Tomoya’s glee at being part of the eroge industry is short-lived, as he soon learns that Flower is on the chopping block due to their first title being a massive failure.